FIFA Women’s World Cup 2023 Sponsors & Partners

FIFA Women’s World Cup 2023 Sponsors & Partners


The FIFA Women’s World Cup 2023 is the ninth edition of the international women’s football tournament organized by FIFA, scheduled to take place from July 10 to August 20, 2023 in Australia and New Zealand.

FIFA released an official list of sponsors for the FIFA Women’s World Cup 2023 which includes; companies from various industries such as sportswear, telecommunications, automotive, and beverages.
Typically, sponsors benefit from the association with the tournament by gaining exposure to a global audience, enhancing brand visibility, and aligning themselves with the values of the event, such as equality, diversity, and athleticism.
Additionally, sponsorships provide financial support to FIFA, allowing the organization to invest in the development of women’s football and the successful organization of the tournament.
FIFA Women’s World Cup 2023 Sponsors & Partners

FIFA Partners


The partnership between Adidas and FIFA dates back several decades and encompasses various aspects of the sport, including the FIFA World Cup tournaments for both men and women.

Adidas designs and manufactures the balls used in all matches, including the final. They often create and supply official merchandise, including jerseys, footwear, and accessories for teams and fans.

The partnership between Adidas and FIFA extends beyond the World Cup tournaments as Adidas is also involved in sponsoring other FIFA events, such as the FIFA Club World Cup and various youth tournaments organized by FIFA and eSports tournaments.


FIFA has a long-standing partnership with The Coca-Cola Company, one of the leading beverage companies. The Coca-Cola Company has been an official partner of FIFA since 1974 and is involved in various FIFA tournaments, including the FIFA World Cup.

The partnership between FIFA and Coca-Cola has been mutually beneficial. Coca-Cola gains significant exposure and association with one of the most-watched sporting events, and on the other hand FIFA benefits from the financial support and marketing expertise of a global brand.

Wanda Group

The Wanda Group operates in various industries, including real estate development, entertainment, tourism, sports, and finance.

The partnership between FIFA and Wanda Group began in 2016 and will run until 2030.

The Wanda Group is involved in supporting grassroots football development programs and promoting football in China. They also participate in FIFA’s corporate social responsibility initiatives, aiming to foster positive social impact through football.

FIFA Women’s Football Partners


Visa is a global payments technology company. Through its partnership with FIFA it plays a crucial part in supporting and promoting Women’s football.

Visa’s partnership with FIFA for women’s football aligns with the company’s commitment to diversity, inclusion, and gender equality. It provides Visa with a platform to showcase its support for women’s empowerment and the development of the sport.

FIFA has been collaborating with VISA since 2007 and was announced as the first partner for 2023’s FIFA Women’s world cup in 2021.

Visa serves as the official payment services partner for FIFA tournaments, providing payment solutions and services at stadiums, fan zones, and other event-related venues.


Xero is a cloud-based accounting software company that provides small and medium-sized businesses (SMBs) with tools for managing their finances. It was founded in 2006 in New Zealand.

Xero was named as the second partner for Women’s football in 2022. The partnership is set to cover FIFA Women’s Word Cup 2023, 2024, and 2026 editions of the FIFA U-20 Women’s World Cup, and the FIFA U-17 Women’s World Cup.

FIFA Women’s World cup Sponsors


Budweiser has been a long-term sponsor of both FIFA Women’s and Men’s World Cups. Their first involvement in FIFA tournaments dates back to 1986 during the Men’s world cup.

As an official sponsor, Budweiser receives branding and advertising rights during the tournament. This includes visibility through signage in stadiums, promotional materials, and marketing campaigns associated with the Women’s World Cup.


Globant is a multinational technology consulting and software development company. It was founded in 2003 and is headquartered in Buenos Aires, Argentina.

FIFA and Globant sponsorship deal was made public in 2022. The technology company is set to be the official platform supporter for FIFA’s streaming service, FIFA+, to enhance the platform’s user experience during FIFA World Cup Qatar 2022 and the FIFA Women’s World Cup Australia & New Zealand 2023.


McDonald’s, the global fast-food chain, has a history of sponsoring FIFA tournaments, including both the Men’s and Women’s World Cups.

The deal between FIFA and McDonald’s was renewed recently and will see McDonald’s serve as the official Restaurant sponsor of the 2023 edition of the Women’s world cup and 2026 Men’s world cup.


Unilever personal care brands including Rexona, Lux, Dove, and LifeBuoy were named by FIFA as the official sponsors of the 2023 Women’s World Cup recently.

The partnership between FIFA and Unilever will run until 2027 and is expected to cover the 2026 FIFA World Cup and FIFAe Finals.

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